Google has updated its advertising policies for Bitcoin and other crypto products and services. For exchanges and wallet developers, there is now clarity. A positive step towards mainstream adaptation, because so far many serious products could not be advertised.

New Google-Crypto-Advertising Policy

According to Google, crypto exchanges and wallets can now promote their products and services in the US and Japan if they meet certain requirements and are certified by Google.

Advertisers can accredit and display ads by first registering with the Financial Crimes Enforcement Network (FinCEN) “as a Money Services Business and with at least one state as a Money Transmitter.“

In addition, advertisers must “comply with relevant legal requirements, including any local legal requirements at the state or federal level,” and “ensure that their ads and landing pages comply with all Google Ads policies.“

Clear Crypto Regulations

All previous crypto exchange certifications will expire on August 3, 2021. Advertisers will be able to apply for a new certification of crypto wallets and crypto exchanges and on Google as soon as the application form is published on July 8.

Google has also commented on what kind of ads are not allowed. Here are some examples of ads that are not allowed :

“Initial Coin Offering (ICO)-Pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, prominent cryptocurrency endorsements, unhosted wallets, unregulated dapps, cryptocurrency trading signals, cryptocurrency investment advice, aggregators or related content partner sites, or broker reviews.“

Also not allowed are:

“Ads for Initial Coin Offerings [ICO], Defi trading protocols or otherwise encourage the purchase, sale or trading of cryptocurrencies or related products. Ad targets that summarize or compare issuers of cryptocurrencies or related products.“

Google also prohibits all advertisements for DeFi protocols and DeFi-related services such as crypto loans. In addition, advertising for so-called unhosted Wallets is prohibited. These are crypto wallets in which the users themselves manage their private keys, such as the browser plugin MetaMask.

Crypto advertising has had a hard time on both Google and Facebook so far. in 2018, both corporations had banned crypto ads. The child was thrown out a little with the bathwater, because not only fraudulent ads were blocked, but also legitimate offers. In the meantime, however, some of these restrictions have been lifted and the new Directive now appears to take account of the changed market situation.

You can check out Google’s updated crypto advertising policy here peruse.

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