Cryptocurrencies are increasingly finding their way into everyday life. Now the German star designer Philipp Plein has announced that he will accept Bitcoin and 14 other cryptocurrencies as payment methods from now on-and is overwhelmed by the response.
“Rule number 1: Be nie number 2”
For Philipp Plein, founder of the Philipp Plein International Group with the brands Philipp Plein, Plein Sport and Billionaire, there is no doubt: “Cryptocurrencies are the future,” says the 43-year-old fashion guru and founder of a multi-million dollar empire.
“I believe that cryptocurrencies are the future, and my team and I have invested a lot of time and resources to make all the necessary system changes to introduce this new type of currency. I am very pleased that we can offer our customers this additional means of payment and the associated flexibility.“
In concrete terms, this means: Customers can now pay with 15 cryptocurrencies, including Bitcoin, Ethereum and even the joke currency Dogecoin, among others. On Instagram, Plein describes himself as a” crypto king ” and comments in the course of his crypto adaptation: He is aiming for 100 million euros in sales this year. The native of Munich:
“I am a crypto investor and believe in the future of CRYPTO-that’s why I decided to offer this payment method in my stores and online! !!! Have fun guys.“
“I am overwhelmed by the feedback”
Plein enthuses: The move to accept cryptocurrencies as a means of payment has so far generated an overwhelming response. Plein writes to his more than 2.5 million Instagram followers:
“Rule number 1-be nie number 2. Since Monday, as the 1st LUXURY FASHION HOUSE, we have been accepting 15 different CRYPTO CURRENCIES as the official payment method in my FASHION GROUP-I am overwhelmed by the response and feedback we have received since our launch.“
So far, the cryptocurrencies Bitcoin, Bitcoin Cash, BNB, Dogecoin, Ethereum, Litecoin, Nano, OmiseGO, Paxos Standard Token, Qtum, Tron, TrueUSD, USD Coin, Tether ERC-20 and even the controversial Bitcoin fork Bitcoin SV are accepted. In order to be able to offer the crypto payments, Plein cooperates with the payment provider Coinify. If Plein customers decide to pay with cryptocurrencies, they will be redirected to Coinify, where the purchase will then be completed. For Plein, cryptocurrencies are a “game changer,” as he writes.
Philipp Plein is thus the latest luxury brand to open up to the topic of cryptocurrencies and blockchain. More and more big brands, names and companies are integrating Bitcoin and Co.or intend to offer corresponding opportunities in the future.
For example, the traditional auction house Sotheby’s recently sold a Type IIa diamond – for an undisclosed cryptocurrency worth $ 12 million. Burberry is also entering the crypto business. The traditional designer brand is partnering with Mythical Games (the studio behind Blanko’s Block Party) to offer branded digital toys in the game.
That’s not all: Luxury watch manufacturers such as Franck Muller and Hublot also rely on cryptocurrencies such as BTC and Co.: both offer watches that can be purchased exclusively with Bitcoin. Ricardo Guadalupe, Managing Director of Hublot:
“The launch was a success. The interest was great and we pre-sold 210 watches.“
Guadalupe also emphasizes: virtual currencies are the future.
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